Denominación de Origen Almansa has passed the difficult year 2020 with flying colours. Despite the restrictions and the consequences of the pandemic caused by Covid-19 worldwide, the bottling volume of our appellation grew by 8.3% in 2020 compared to the previous year, reaching 6.69 million bottles of wine sold worldwide.
In this context, our production area has once again achieved a new sales record in terms of bottling, after in 2019 it managed to exceed for the first time the peak of six million bottles of wine sold. Moreover, this figure also represents a growth of more than 30 percent in the last five years, and a spectacular 64 percent increase in the level of bottling compared to 2011, a year in which less than three million bottles of wine were sold. The objective, according to Adolfo Cano, president of DO Almansa, is “to continue this growth in 2021”, something which, if the pace of vaccination worldwide does not slow down and the forecasts are met, we will be able to achieve.
Target: 7 million bottles by 2021
Adolfo Cano has valued as “excellent” news the fact that we have been able to improve the 2019 figures despite the pandemic. Cano explains that the key to this new upturn in sales lies in “the international and exporting profile of our wines, which has helped us to adapt better to this situation and to be able to overcome closures and confinements that have taken place in many countries”.
Moreover, Cano specifies that “it was in June, after May, that sales took off again, especially outside Spain. The immediate recovery of the Chinese market also helped to recover sales that had come to a standstill during the toughest months of the pandemic”. In this sense, and highlighting the extremely important role played by our DO Almansa as added value for our wines, Cano values the fact that now more than ever, the end customer “is looking for higher quality wines, with added value, and this is something that is achieved through the quality seal provided by an appellation of origin”.
It is also true that we have seen how some countries that were used to home consumption have improved their imports of DO Almansa wines, which has compensated for the sales that were usually made to the on-trade”. It is also true that we have seen how some countries that were used to home consumption have improved their imports of DO Almansa wines, which has compensated for the sales that were usually made to the on-trade”.