Denominación de Origen Almansa closes the complicated 2020 with the presentation in Almansa of the new image of our production area.
On Monday, the management presented the new image, labelling and spot of our Designation of Origin to the authorities and representatives of the region’s hotel and catering industry. All this after a previous meeting with the 12 wineries belonging to the Almansa Designation of Origin in which the brand’s quality promotion actions for 2021 have been programmed.
In 2021, a long-awaited project will see the light of day: the Almansa Designation of Origin Route.
In addition, the event also served as a showcase for the project that will be launched in 2021: “Ruta Denominación de Origen Almansa”, which will be a real boost for wineries, gastronomy and tourism in the Almansa region. This exciting project, which is in the initial feasibility phase, is subsidised by the local action group Corredor Monte Ibérico and managed by the selected company Castro Consulting. Once this phase has been completed, the route will be created with the subsidy and advice of the Junta de Comunidades de Castilla La Mancha.
El presidente de DO Almansa, Adolfo Cano, ha sido el encargaThe president of DO Almansa, Adolfo Cano, has been in charge of leading the presentation of the new label “Frontera de sabores”, as well as the brochure and the new promotional spot of our Denomination of Origin. This presentation event should have taken place months ago, but it had to be postponed due to the pandemic situation we are going through in the region of Almansa.
During the event, which took place in the Convento de las Agustinas de Almansa, three tapas were paired with three representative wines from the area. The event was attended by around 30 people who were able to see for themselves the quality of both our wines and our gastronomy. In this presentation we also wanted to show our support to the hotel and catering sector, encouraging them in these difficult times to promote the moderate consumption of wines from our production area, which is the only single-province appellation in Albacete.
For his part, Javier Sánchez Roselló, mayor of Almansa, highlighted the value of the assets that our region has, a task of dissemination that “requires the effort of everyone”. Ramón Sáez, provincial delegate for agriculture, indicated that “the DO Almansa has a star variety such as Garnacha Tintorera and unique conditions. For this reason, the Almansa route has a lot to offer and has the support of the region’s Regional Government”. Antonio Calero, president of CEDER, also spoke, emphasising that “it has been a wise decision to opt for specialised management for the creation of the route, bringing together the municipalities in the DO Almansa production area for such a necessary project; we have a lot to offer”.
In this way, DO Almansa closes this year marked by the pandemic with a presentation event that required its new image, in the hope that in 2021 the health situation will be favourable for the image of our production area to continue to grow both nationally and beyond our borders.