From March 15 to 17, the Denomination of Origin Almansa took part in ProWein, held in Düsseldorf (Germany), one of the most important professional events in the global wine industry.
In this edition, ProWein hosted more than 4,000 exhibitors from over 65 countries, representing more than 500 wine regions. After Germany and Italy, Spain once again had a strong presence, with broad participation from wineries and producing regions.
For the fourth consecutive year, DO Almansa attended the fair in person, further consolidating its presence at this key event for the international promotion of its wines.
The presence of Castilla-La Mancha wines took place within the regional stand organized by IPEX – the Institute for Foreign Promotion of Castilla-La Mancha. The stand featured three denominations of origin—Almansa, Jumilla and La Mancha—with the shared objective of strengthening the image of quality wines from the region, allowing professional visitors to discover the territory’s offering as a whole. In addition, several DO Almansa wineries were present across different stands at the fair, showcasing their wines directly to industry professionals.
The participation was met with a very positive response, with a steady flow of visitors interested in DO Almansa wines and in learning more about the region, generating new contacts and international business opportunities.
One of the highlights took place during a seminar and tasting led by sommelier Claudia Stern, where wines from different denominations of origin in Castilla-La Mancha—including DO Almansa—were presented. The session attracted strong interest and participation from professional attendees.
This edition of ProWein was also shaped by a changing industry context, with a certain level of international uncertainty, a decline in global consumption, adjustments in the scale of the fair, and an increased focus on the digitalization of meetings between exhibitors and importers.
DO Almansa highly values its participation in this edition of ProWein, both in terms of the visibility achieved and the connections made, at a key moment for continuing to position its wines in international markets.
